Read Online Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources - Bettina Huttenrauch | ePub Online

Download Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources - Bettina Huttenrauch file in PDF

This study delivers insights on which external sources e.g. website click behavior, surveys, or social media data can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use

Title : Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources
Author : Bettina Huttenrauch
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 11, 2021

Post Your Comments: